House of Kimono Media Kit · August 2026 Send us your campaign brief
Alex Newton
House of Kimono
Alex Newton · Sewing Creator

43,000 sewists who don't just watch. They buy. Put your brand in front of them.

220,000 views a month across YouTube, Instagram and TikTok. Our audience makes things and buys things. They have time, skill and disposable income.

Recent House of Kimono videos across YouTube, Instagram and TikTok
Reach

What a campaign actually gets in front of.

Audience reach 43,391 Followers across YouTube, Instagram and TikTok
Last 30 days 223,600 Views across YouTube and Instagram
Last 90 days 511,600 Views across YouTube and Instagram
Women aged 45 and over 88% 94% of the audience are women, and 88% are aged 45 and over
Who's watching

Women 45 and over, with disposable income, who make things and buy things. The ideal audience.

94% Women. 88% Aged 45 and over.

Offering easy access to an otherwise hard-to-reach audience of women aged 45 and over with disposable income, Alex's House of Kimono audience is the perfect place not just to increase brand awareness but to actually generate sales.

55–6435.4%
65+32.5%
45–5419.7%
35–448.3%
Under 354.0%
Example moments

Content that drives results.

Instagram reel: The Secret Sewing Tool Right Under Your Nose
738,000
Six days · Instagram + Facebook

"The Secret Sewing Tool Right Under Your Nose" — August 2026.

YouTube video: DIY Overlock Stitch On The Sewing Machine
141,556
YouTube · long-form

"DIY Overlock Stitch On The Sewing Machine" — April 2026. 5.8k likes, and still accruing views daily.

YouTube Short: Did You Know Kimono Are Made From 1 Giant Strip Of Fabric
141,815
YouTube Shorts

"Did You Know Kimono Are Made From 1 Giant Strip Of Fabric!?" — a great Short.

Trusted by brands

Brands we've promoted and worked with.

Just a few of the brands we've promoted for and worked with in the last few months:

Aurzen
Brother
Amazon
Russell Hobbs
Minerva
Our packages

Maximum reach with every package.

To give you maximum value and reach we normally run campaigns across YouTube, Instagram and TikTok so you get maximum reach, but the choice is always yours.

A campaign can include
Let's work together

Tell us about your campaign

No two briefs are the same, so we don't sell fixed packages. Tell us what you're launching, who it's for and when you need it live, and we'll come back with a format and a quote built around it — usually very fast.

If you've got a campaign brief, or just want to chat, you can also email us at studio@houseofkimono.com

Get in touch

Talk to us about anything

Brand enquiries, press, collaborations or anything else — drop us a line. We'd love to talk.

studio@houseofkimono.com